Twitter is the best platform to advertise on in the age of social media, for reasons such as this and this, the PR department can have some fun and get a boatload of attention through retweets and reposting the thread on other social media platforms such as Facebook and Instagram. Not only that, but giving what seemed like a corporate machine a bit of life made some people a reason to buy their products.
Twitter, while a corporate tool, can also be used by the individual and garner a great deal of attention from someone with very little following and we end up with 140 characters of words that make us chuckle sometimes. Weird Twitter is full of, well, weird tweets where no one exactly knows what they mean, but everyone still has a good time.
Twitter is in my opinion the best social media platform. Thanks for reading, have a good night.